A web designer can play a crucial role in your Internet marketing strategy. In fact, a web designer can fix your user experience. Without a good user experience, customers could be driven away from your website which is something no business can afford. So, be sure that your web designer pays close attention to the following elements.

Conversions

Without conversions, your business will not grow its online presence successfully. Now web design can affect conversions in countless ways! One such way is colour. In web design terms, colour refers to a colour scheme that employs contrast skillfully to draw attention to certain propositions.


Appearance

Let’s be honest, appearances matter! Your web designer will design how your website looks which will influence a new visitor’s first impression of your business. You will want a website that looks sleek while it adheres to modern design trends such as big, bold fonts, responsive design, parallax scrolling, multimedia (like images and videos) and eye-catching images that champion your articles.

Professionalism

Before a visitor even reads the content on your site, he or she would have already decided whether or not your website creates a professional impression. You want to convey to your visitors that you are a reputable business, right? Well, your web designer can include elements like photos of your employees to help represent your business correctly. For example, by asking your web designer to add photos of your staff, you can show all your visitors that you are more than just a name - you are in fact a growing business.

Clarity

It is the task of the web designer to design your business website in such a manner that any visitor will be able to locate what he or she is looking for in a flash. This often means paying attention to your navigation.

One of the most popular and useful styles used by web designers is the drop-down menu. With a drop-down menu, a visitor can hover the cursor over one of the menu titles and then the other pages in that category will appear.

Load Time

Load time basically refers to how long visitors typically have to wait for one of your website’s pages to display on their screen. Apart from it being important to Internet users, it is very important to Google too!

Though, it is not just good enough to ensure that your pages load instantly. Nowadays Internet users avoid visiting websites that use a lot of data. So, to ensure that your website uses minimal data, ask your web designer to use white space (in other words any unused space without any text, images or videos) more often. Also, remove any multimedia such as an audio or video clip that plays automatically. Auto-play multimedia does not only require a lot of mobile data, but most visitors will find it extremely annoying.

If you are the proud owner of a small business in Melbourne that needs a web designer, be sure to check out the Magicdust website. It is a great place to find a professional web designer.