When you're marketing your organization, you're in an awkward position. On the one hand, you need to reach as many people as possible and convert them. On the other, you're a consumer, combing through and sifting through all the claims, jargon, and content noise

Surely there must be a helpful, genuine method that is equally beneficial for both business and customer! Well of course, there is, otherwise this blog post would be over. But now we've set the stage for the magic method: using social proof in marketing

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