You wanna make sure that you always inject novelty, it’s what triggers memory
'Cause your brain will get bored of the sameness, so you need to trigger memory and attention Contrast is a way to get people to move from where they are to where you want them to be
You just say, “Well, it's much, much less expensive than this.”
So contrast is one of the most important buttons
Use contrast often
A, you don't wanna be this bad, you could be over here

[Chorus]
Repetition and simplicity, our brains are just simple machines
Repetition and simplicity, our brains are just simple machines
The more you repeat, the more the wiring gets solidified
Repetition and simplicity, our brains are just simple machines

And if you keep things simple, the brain can process it and deal with it
And if you keep things simple, the brain can process it and deal with it
If it's complicated, your brain has the tendency to just flush it out, can't deal with it, flush it out
The fake “Because” is a form of pseudo logic
Sometimes you need to get people moving with a fake reason that doesn't even actually pass logical standards, but people don't need logical reasons
Just look at politics
People have incredibly different opinions and many of them are smart
So, if you've got smart people on opposite sides of basically every issue
You can see that they don't need real reasons
We're not a species that operates on real reasons, we just will take a fake reason, we'll take one we made up, we'll take a guess, we'll follow our friends
Once you understand that people don't need real reasons, it frees you
'Cause if you're locked in a little world at a lower level of awareness, where you say, “Well, I'm not gonna convince somebody, unless I have a real reason.”
Sorry, that's not the reality any of us live in
Real reasons are good if you have them use them, but we don't need 'em
Real reasons are good if you have them use them, but we don't need 'em
Real reasons are good if you have them use them, but we don't need 'em
Once you know you don't need 'em and that reality is being authored, you're in better shape
[Chorus]
Repetition and simplicity, our brains are just simple machines
Repetition and simplicity, our brains are just simple machines
The more you repeat, the more the wiring gets solidified
Repetition and simplicity, our brains are just simple machines