Marketing is a vital aspect of every business. Digital marketing and advertising in Indonesia is growing and every business (small and big) strives to leverage on it. If you are a company or a marketing enthusiast, here are four key marketing trends to watch for in Indonesia.The increase in digital marketing and advertisingThe demand for digital advertising (banner adverts, native adverts, and video ads) will rise significantly. The stimulus behind this demand is the continuous increase in the number of Indonesians having access to the internet via desktop and portable devices. Data from the Association for Internet Service Providers in Indonesia indicates that as of 2017, internet penetration across Indonesia stood at 54.68%. The percentage accounts for approximately 144 million Indonesians, which is a lucrative opportunity for digital marketing and advertising.
Mobile ads will likely account for around 50% of all digital advertisements. Today, spending on a smartphone is a priority (and not a luxurious purchase). Digital marketers want to seize this opportunity to develop mobile advertisements. Mobile ads have the benefit of reaching the target audience on a personal level. More personalized ads will feature in mobile marketing. As mobile phones collect user data, digital marketers will use this data to develop advertisements that target a specific audience. Such personal data include purchase history, clicked links, and consumer behavior. The need to understand digital products by consumers will be satisfied by valueq reviews and similar websites. The reviews by valueq enable customers to make the right choices when buying products. Credible reviews are necessary for creating targeted ads.
Marketers believe that personalized adverts improve customer relations. The challenge that will probably face the digital marketers in Indonesia is how to harness the user information to drive more conversions. Ads targeting will shift from the conventional targeting based on demographics to and advanced targeting that focuses on behavior.A rise in the popularity of micro-influencer marketingInfluencer marketing is the next big thing for companies in Indonesia to push their sales upwards. Influencer marketing takes advantage of celebrities’ influence on their large number of followers on social media platforms. Indonesian companies can leverage this influence to drive their revenue growth. However, influencer marketing is by far a preserve of the big companies who can afford to pay celebrities millions to run their campaign. Small businesses, on the other hand, cannot offer such amounts. Such amounts can start and run the operations of the venture for some months. The ideal option for SME’s is to work with micro-influencers (those with a fan base of below 50K followers) in a given field. While micro-influencers that have a large number of followers like famous personalities, they have a more focused fan base with high chances of driving conversions. Micro-influencers have a closer connection to the ordinary day-to-day life of the regular population. They easily resonate with the grass root spirit of their followers, which makes them ideal for marketing to the local community. With the increased significance of influencer marketing and the rise of micro-influencers on popular platforms, micro-influencer marketing will soon take center stage in digital marketing. But let us also not forget that reviews and guides are somehow some of the ways of marketing certain products and services. Buyers and consumers are now into checking some of the sites like valueq to check on the validity of some products.Increased demand for transparent reportsDigital advertising in Indonesia is still in its emergence phase. Many businesses are getting into digital marketing for the first time. As a new trend, many companies have little understanding of digital marketing. The situation creates a loophole for exploitation. Consequently, transparency and reliability in digital marketing is a serious concern in Indonesia. Fake reports and incorrect data come into play when advertisers outsource digital campaigns to some traditional agencies. It is hard to tell the performance of a campaign. Most advertisers are not aware if their ads display correctly. They cannot authenticate the post-campaign reports. Many falsely believe their campaigns are performing well due to incorrect data.
Expert digital advertisers encourage businesses to set up Google Analytics. As more advertisers understand digital advertising, third-party tracking tools like Google Analytics are now more popular. These factors are supporting the growth of professional digital advertising companies. Soon, the problem of transparency and falsified reports will be a thing of the past. A critical aspect of every business operation is the ability of a company to interpret its data correctly. This way, advertisers can clarify performance claims by the agencies and eradicate unnecessary mistrust. The Indonesian digital market needs a report that truly reflects the actual performance. Digital advertising trends in Indonesia will demand and favor transparency.Agencies will provide more strategic valuesThe digital marketing space in Indonesia has a huge gap. Top internet agencies boast competitive digital marketing teams and up-to-date marketing skills. SMEs and startups are not yet at par. This gap might increase as more capital will be channeled to cooperates. The big companies have a tight grasp on the digital agencies, making it a challenge for the small players to thrive. For SMEs and startups to maneuver the challenges, digital agencies have an essential role to play. The agencies can provide strategic value by offering strategy, strategic campaign execution, and scale to help small ventures compete with the big players.
Through collaborations, small businesses can leverage the expertise of professional marketing agencies. This way, small enterprises can focus on their primary business and product optimization with limited resources. As such, the digital agencies place the small companies on a thriving path towards building the capacity to have their own competent digital advertising team. A lot of Indonesian entrepreneurs are yet to realize the significance of data collection for product optimization. The new procedures and advertising tools availed by digital agencies can help radically change how the Indonesian entrepreneur conducts business.