Niccolò Machiavelli
Discourses on the First Decade of Titus Livius (Chap. 1.54)
Of the boundless Authority which a great Man may use to restrain an excited Multitude.

The next noteworthy point in the passage referred to in the foregoing Chapter is, that nothing tends so much to restrain an excited multitude as the reverence felt for some grave person, clothed with authority, who stands forward to oppose them. For not without reason has Virgil said—

"If then, by chance, some reverend chief appear,
Known for his deeds and for his virtues dear,
Silent they wait his words and bend a listening ear."[1]
He therefore who commands an army or governs a city wherein tumult shall have broken out, ought to assume the noblest and bravest bearing he can, and clothe himself with all the ensigns of his station, that he may make himself more revered. It is not many years since Florence was divided into two factions, the Frateschi and Arrabbiati, as they were named, and these coming to open violence, the Frateschi, among whom was Pagolo Antonio Soderini, a citizen of great reputation in these days, were worsted. In the course of these disturbances the people coming with arms in their hands to plunder the house of Soderini, his brother Messer Francesco, then bishop of Volterra and now cardinal, who happened to be dwelling there, so soon as he heard the uproar and saw the crowd, putting on his best apparel and over it his episcopal robes, went forth to meet the armed multitude, and by his words and mien brought them to a stay; and for many days his behaviour was commended by the whole city. The inference from all which is, that there is no surer or more necessary restraint on the violence of an unruly multitude, than the presence of some one whose character and bearing command respect.

But to return once more to the passage we are considering, we see how stubbornly the people clung to this scheme of transplanting themselves to Veii, thinking it for their advantage, and not discerning the mischief really involved in it; so that in addition to the many dissensions which it occasioned, actual violence must have followed, had not the senate with the aid of certain grave and reverend citizens repressed the popular fury.

[Footnote 1: Tum pietate gravem ac meritis si forte virum quem
Conspexere, silent, arrectisque auribus adstant.
Virg. Aen., I. 154.]