Today to get the public to attend a picture show
It's not enough to advertise a famous star they know
If you want to get the crowds to come around
You've gotta have glorious Technicolor
Breathtaking Cinemascope and
Stereophonic sound

If Zanuck's latest picture were the good old-fashioned kind
There'd be no one in front to look at Marilyn's behind
If you want to hear applauding hands resound
You've gotta have glorious Technicolor
Breathtaking Cinemascope and
Stereophonic sound

The customers don't like to see
The groom embrace the bride
Unless her lips are scarlet
And her bosom's five feet wide
In glorious Technicolor
Breathtaking Cinemascope or
Cinerama, Vista Vision, Superscope or
Todd-A-O and
Stereophonic sound
And Stereophonic sound

You all remember Lassie
That beloved canine star
To see her wag her tail
The crowds would come from near and far
But at present she'd be just another hound
Unless she had glorious Technicolor
Breathtaking Cinemascope and
Stereophonic sound
I lately did a picture at the bottom of the sea
I wrassled with an octopus and licked an anchovy
But the people wouldn't care if I had drowned
Unless I had glorious Technicolor
Breathtaking Cinemascope and
Stereophonic sound

If Ava Gardner played Godiva
Riding on a mare
The people wouldn't pay a cent
To see her in the bare
Unless she had glorious Technicolor or
Cinecolor or
Warnercolor or
Pathécolor or
Eastmancolor or
Kodacolor or
Any color and
Stereophonic sound
And Stereophonic
As an extra tonic
Stereophonic sound